Privacy Policy

Welcome to sunnyBet (“we,” “us,” “our”). Protecting your privacy is of paramount importance to us. This Privacy Policy explains how we collect, use, store, and share your personal data when you access or use our website located at sunnybets.uk and related services. By using our platform, you consent to the data practices described below. If you do not agree with this policy, please do not use our services.

1. Data Controller

sunnyBet UK Ltd, registered in the United Kingdom, is the data controller responsible for your personal information. For any questions or concerns about your data or this Privacy Policy, please contact our Data Protection Officer at [email protected].

2. Information We Collect

We collect and process various types of personal data to provide our services effectively and comply with legal requirements. This includes:

Full name, date of birth, and gender
Contact details such as email address, telephone number, and postal address
Account registration details and profile settings
Payment information, including deposit and withdrawal history
Device and browser information, including IP address and geolocation data
Usage data such as login times, betting activity, and interaction patterns
Identification documents submitted for Know Your Customer (KYC) and Anti-Money Laundering (AML) compliance
Special category data you voluntarily provide, for example, health information for responsible gambling support
Data from trusted third-party sources for fraud prevention, credit checks, and responsible gaming
Communications you send to us via forms, chat, email, or other channels

3. Why We Process Your Data

Your personal data is processed to:

Create and manage your user account securely
Verify your identity and age to comply with UK Gambling Commission regulations
Process deposits, withdrawals, and other financial transactions
Meet legal obligations including AML, safer gambling, and taxation requirements
Provide customer support and respond to your enquiries
Send important service updates and account notifications
Operate promotions, bonuses, and loyalty schemes with your consent
Personalise your experience by tailoring offers and content
Analyse and improve our website, services, and security measures
Detect, prevent, and investigate fraudulent or suspicious activity
Generate aggregated statistics and reports for business insights

4. Legal Basis for Processing

Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, we process your data based on one or more of the following lawful grounds:

Your explicit consent (e.g., for marketing communications)
Performance of our contract with you (e.g., providing betting services)
Compliance with legal obligations (e.g., identity verification, AML checks)
Our legitimate interests, balanced against your rights (e.g., fraud prevention, service improvement)

5. Data Retention

We retain your personal data only as long as necessary to fulfil the purposes outlined above and to comply with legal and regulatory requirements. Typically, this means your data is kept for up to five years after your account is closed or last active. Certain data, such as self-exclusion records or unresolved disputes, may be retained for longer periods as required by law.

6. Marketing Communications

We may send you promotional offers, newsletters, and other marketing materials, but only if you have given your explicit consent. You can withdraw or change your marketing preferences at any time through your account settings or by using the unsubscribe link in any marketing message.

7. Cookies and Tracking Technologies

We use cookies, web beacons, and similar technologies to enhance your experience, including:

Ensuring website functionality and security
Remembering your preferences such as language and currency
Analysing site usage and performance to improve services
Delivering personalised advertising based on your interests

You can manage or block cookies through your browser settings; however, disabling certain cookies may affect site functionality.

8. Sharing and International Transfers of Your Data

Your personal data may be shared with:

Service providers such as payment processors, IT and hosting providers, and customer support partners
Regulatory authorities including the UK Gambling Commission and law enforcement agencies, where required by law
Credit reference and fraud prevention agencies
Affiliated companies within the sunnyBet group for administrative purposes
Third parties you authorise us to share data with

Where data is transferred outside the UK or European Economic Area (EEA), we ensure appropriate safeguards are in place, such as Standard Contractual Clauses, to protect your rights.

9. How We Protect Your Information

We implement robust technical and organisational security measures, including encryption, firewalls, secure servers, and strict access controls, to safeguard your personal data against unauthorised access, loss, misuse, or alteration. Our security practices are regularly reviewed and updated to maintain compliance with industry standards.

10. Your Rights

Subject to legal limitations, you have the following rights regarding your personal data:

The right to be informed about how your data is used
The right to access the personal data we hold about you
The right to request correction of inaccurate or incomplete data
The right to request erasure of your data where lawful and appropriate
The right to restrict or object to certain processing activities
The right to data portability, allowing you to receive your data in a structured, commonly used format
The right to withdraw consent at any time without affecting prior lawful processing
The right to object to automated decision-making, including profiling, that produces legal or similarly significant effects

To exercise any of these rights, please contact us at [email protected]. We may require proof of identity to process your request securely.

11. Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a revised date. Continued use of our services after such changes constitutes your acceptance of the updated policy.

12. Complaints and Further Information

If you have concerns about how we handle your personal data, please contact our Data Protection Officer at [email protected]. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s independent data protection authority. More information can be found at ico.org.uk.

For responsible gambling support, please visit BeGambleAware, which offers confidential advice and assistance.

Last updated: June 2024